MALAYSIA HOSTS FIRST-EVER BEYBLADE X SEA CUP, COMMEMORATING BEYBLADE’S 25TH ANNIVERSARYPETALING JAYA, 21 July 2024 – BEYBLADE fans from all over Southeast Asia gathered here on Sunday for the highly anticipated BEYBLADE X SEA Cup, which was officially launched by Dato’ Azmir Saifuddin Mutalib, chief executive officer of the National Film Development Corporation (FINAS). This event marked a milestone in the BEYBLADE community, celebrating the brand’s 25th anniversary and its enduring popularity since its introduction in 1999.The BEYBLADE X Southeast Asia CUP 2024 (SEA Cup) was the first cross-region tournament following the launch of BEYBLADE X in 2023. Representatives from Malaysia, Singapore, Thailand, the Philippines, and Indonesia competed in two categories: the Junior Category for ages 6-12 and the Open Category for ages 13 and above. A total of 15 participants gave their all in the quest for the championship, with the winner earning the coveted Rare Bey .COBALTDRAKE 4-60F.Leading up to the SEA Cup, each participating country hosted local G1 events to select their top competitors. Winners and first runners-up from the Junior Category, along with winners from the Open Category, advanced to the SEA Cup. These G1 events, known for their larger scale and higher stakes, saw fierce battles as competitors fought for the chance to represent their country. Prizes for the top three bladers in each category included gold, silver, and bronze versions of DRANSWORD 3-60F. In the SEA Cup this year, individual battle winners took home trophies and the Special Bey – Cobalt Drake 4-60F, while champion teams in the team battles were awarded champion medals.A major highlight of the event was the signing of a Memorandum of Understanding (MOU) among TAKARATOMY, ADK Emotions Inc., Animasia Studio Sdn. Bhd., and One Universal Production Sdn. Bhd. (OUP). The MOU outlined their roles and objectives: TAKARATOMY as licensor & master toy, ADK Emotions Inc. as licensor, Animasia as master licensee of the BEYBLADE brand (non-toy, publication & event) in Malaysia, Indonesia, Singapore & Brunei, and OUP as event organizer, brand promotion and development partner. Their collaboration aims to hold large-scale BEYBLADE X events in Malaysia over the next three years, expand the BEYBLADE brand through strategic partnerships and marketing initiatives, and engage with the local fanbase, with Litt Tak Sdn. Bhd. acting as the official toy distributor in the country. This partnership seeks to attract more fans across the Southeast Asia region, reward loyal BEYBLADE supporters, and recruit new players through regional events, promoting BEYBLADE X as a competitive sport.Adding to the excitement, the grand opening coincided with the launch of the latest BEYBLADE X TV series on Astro CERIA, which premiered on July 18. The series follows the adventures of Kurosu Ace, Kazami Bird, and Nanairo Multi as they tackle the immense challenges of the X Tower. The series also collaborated with popular Japanese rock band ONE OK ROCK for the theme song “PROVE” and Korean K-Pop group AESPA for the ending song “Zoom Zoom”, generating significant buzz among the fans of the musical groups.“At FINAS, we are committed to supporting and promoting the local creative industry, and we encourage more local players to collaborate with international mega brands like BEYBLADE in order to elevate our local creative industry and provide enriching experiences for audiences both locally and globally,” said Azmir in officiating the competition.The BEYBLADE X SEA Cup not only showcased the competitive spirit and talent of the participants but also highlighted the collaborative efforts of key industry players in promoting and expanding the BEYBLADE brand in Southeast Asia. This year’s event was particularly special, celebrating BEYBLADE’s 25th anniversary and reinforcing its place in the hearts of fans worldwide.About TAKARATOMYTAKARATOMY is a Japanese toy company that recently celebrated its 100th anniversary. The company focuses on designing, developing, and producing a diverse range of toys, such as action figures, dolls, vehicles, and board games. TAKARATOMY is renowned for its innovative and high-quality toys, which have gained popularity not just in Japan but also internationally. One of our most significant properties is BEYBLADE.About ADKADK Emotions Inc. is a Japanese company which specializes in the planning, production, and marketing of IP contents, offering numerous popular works in animation and character business both domestically and internationally.About Animasia StudioAnimasia Studio Sdn. Bhd. is a leading animation and content creation company based in Malaysia, renowned for its innovative and high-quality animated productions. Since its establishment, Animasia has become a powerhouse in the animation industry, producing a wide range of engaging content for global audiences. The studio specializes in 2D and 3D animation, offering comprehensive services from pre-production to post-production. Animasia is committed to nurturing local talent and advancing Malaysia’s position in the global entertainment market through creative storytelling and cutting-edge technology. With a diverse portfolio that includes television series, feature films, and digital content, Animasia continues to captivate audiences and set new benchmarks in the world of animation.About One Universal Production (OUP)One Universal Production Sdn. Bhd. (OUP) is a dynamic Malaysian company specializing in intellectual property management, brand promotion, and event organization. With a focus on creating and expanding iconic brands, OUP excels in strategic partnerships and innovative marketing initiatives that drive brand growth and audience engagement. The company is dedicated to fostering local talent and enhancing Malaysia’s creative industry by delivering exceptional entertainment experiences. OUP’s portfolio includes high-profile events, collaborative projects, and comprehensive brand management services that cater to both local and international markets. Through its commitment to excellence and innovation, OUP aims to shape the future of entertainment and intellectual property development.#BEYBLADE #seacup #hueyhiew #thesocialisters
